build an all-star team around your best work

A field guide to four foundational team shapes for service businesses.

After years of helping service-based founders design the operations underneath their businesses, both 1:1 and as part of the team myself, I started noticing some patterns in how really good small teams are built.

The teams that consistently protect both customer experience and delivery quality tend to trace back to one of four foundational shapes.

In this field guide, I’ll walk you through each one based on the founder’s role, how the team supports customer experience and delivery quality, how people are hired, and the infrastructure that makes it work.

You’ll also get:

• A 20-minute video primer to walk you through the framework

• A growing database of real-world examples so you can see how other founders are putting each shape into practice

• A link to book a free consultation if you’d like to talk through your own team shape with me

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